The Secrets Behind Victoria's Secret

It was started in San Francisco, California in 1977 by Roy Raymond who wanted to develop a store where men felt comfortable buying lingerie for their wives, girlfriends, etc. He opened his first store at Stanford Shopping Center, then to a mail order catalog, and then three other stores. Instead of having racks of bras and panties in every size, there were single styles mounted on the wall in frames, so men could choose a style, and the staff would help estimate the appropriate size. In 1982, after five years of operations, Roy Raymond sold the company to The Limited. This company was able to invent a widened range of products such as shoes, evening wear, perfumes, etc. among others with its mail catalog issued eight times annually. By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer topping one billion dollars. Victoria’s Secret has sales exceeding $7 billion. It has about 1,000 lingerie stores and 100 independent Victoria’s Secret Beauty Stores. Victoria Secret mails more than 400 million of its catalogs per year. In July 2004, company executives launched PINK, a lineup of loungewear, sleepwear, and intimate apparel geared mainly towards university students. The brand has received world wide nomination for the best in the category performance year on year over the last two years. The Victoria of Victoria's Secret likely refers to the British queen. One can conclude the "secret" is merely part of a clever branding strategy, alluding to the possibility that the prudish monarch (who at one point during her reign went into seclusion for 25 years) liked to wear sexy lingerie like the stretch lace Miracle Bra.Like most girls, I love Victoria’s Secret. However, I do hate the prices. I still love what they have though, and I came across some Victoria’s Secret information, and I thought I would share. I hope you enjoyed.

It was started in San Francisco, California in 1977 by Roy Raymond who wanted to develop a store where men felt comfortable buying lingerie for their wives, girlfriends, etc. He opened his first store at Stanford Shopping Center, then to a mail order catalog, and then three other stores. Instead of having racks of bras and panties in every size, there were single styles mounted on the wall in frames, so men could choose a style, and the staff would help estimate the appropriate size. In 1982, after five years of operations, Roy Raymond sold the company to The Limited. This company was able to invent a widened range of products such as shoes, evening wear, perfumes, etc. among others with its mail catalog issued eight times annually. By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer topping one billion dollars. Victoria’s Secret has sales exceeding $7 billion. It has about 1,000 lingerie stores and 100 independent Victoria’s Secret Beauty Stores. Victoria Secret mails more than 400 million of its catalogs per year. In July 2004, company executives launched PINK, a lineup of loungewear, sleepwear, and intimate apparel geared mainly towards university students. The brand has received world wide nomination for the best in the category performance year on year over the last two years. The Victoria of Victoria's Secret likely refers to the British queen. One can conclude the "secret" is merely part of a clever branding strategy, alluding to the possibility that the prudish monarch (who at one point during her reign went into seclusion for 25 years) liked to wear sexy lingerie like the stretch lace Miracle Bra.Like most girls, I love Victoria’s Secret. However, I do hate the prices. I still love what they have though, and I came across some Victoria’s Secret information, and I thought I would share. I hope you enjoyed.